About Above The Bar
California's Premier Brand Builder for Premium Beverages
Our Story
Above The Bar was built on a simple belief: great brands deserve great distribution. Operating in the heart of California — the most competitive and exciting beverage market in the world — we specialize in finding the right distribution home for premium spirits, RTDs, non-alcoholic beverages, and wines.
We are proudly driven by on-premise excellence and high-end retail — placing brands in the restaurants, bars, hotels, and specialty retailers where they shine brightest. Our distribution partner of choice is Classic Wines & Spirits, and together we build brands that don’t just enter the market — they own it.
The ATB Approach
01
Curate with Purpose
We only work with brands we believe in. Every product in our portfolio is selected for quality, uniqueness, and market potential.
02
Connect with Precision
We know every account, every buyer, and every distributor that matters in California. We make introductions that stick.
03
Build with Passion
Distribution is just the beginning. We actively help build brands through strategic placement, account education, and on-premise activation.
Who We Work With
Brands We Represent
- ✦ Premium spirits with a compelling story
- ✦ RTD cocktails pushing category boundaries
- ✦ Non-alcoholic beverages for the modern consumer
- ✦ Wines with character and heritage
Accounts We Target
- ✦ Fine dining restaurants & upscale bars
- ✦ Boutique and independent retailers
- ✦ Hotel beverage programs
- ✦ High-end retail chains across California
Let's Build Something Great
Ready to see your brand thrive in California? Let’s start a conversation.